CHINA THE MARKET OF THE FUTURE, WOSA CONFIRMS
- 24 January 2011
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CHINA THE MARKET OF THE FUTURE, WOSA CONFIRMS
CHINA THE MARKET OF THE FUTURE, WOSA CONFIRMS
Wines of South Africa (WOSA) have confirmed what many in the industry is already suspecting: Exports to the United Kingdom is decreasing while China is impatiently waiting in the wings to step up its role as a prime future market. WOSA told The Sunday Times that SA wine exports to the UK were down 15% in the last year (November 2009- December 2010), and that packaged wine sales have dropped 19% over the past seven years.
Wine brands are thus redirecting their focus to developing markets like China, where low base wine exports from South Africa were up a whopping 76% last year. WOSA is also developing a strategy for the Chinese market, including a Chinese website and a book on South African wine.
Wines of South Africa (WOSA) have confirmed what many in the industry is already suspecting: Exports to the United Kingdom is decreasing while China is impatiently waiting in the wings to step up its role as a prime future market. WOSA told The Sunday Times that SA wine exports to the UK were down 15% in the last year (November 2009- December 2010), and that packaged wine sales have dropped 19% over the past seven years.
Wine brands are thus redirecting their focus to developing markets like China, where low base wine exports from South Africa were up a whopping 76% last year. WOSA is also developing a strategy for the Chinese market, including a Chinese website and a book on South African wine.
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