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MID-MARKET WINES THE FUTURE FOR CHINESE CONSUMERS

MID-MARKET WINES THE FUTURE FOR CHINESE CONSUMERS

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Image by Thomas Hawk via Compfight.

A leading importer has said that Chinese consumers will move away from 'image hunting' expensive wines and buy more mid-range wine from the New World, Decanter reports.

Ian Ford of Shanghai-based company Summergate says that in five years' time wines like Conca y Toro's Casillero del Diablo will be top sellers.

‘The professional middle classes are constantly expanding their knowledge. They are going to start buying wines they enjoy to drink and that are produced in quantities that can sustain that level of export.’

According to figures from International Wine and Spirit Research (IWSR) released in January this year, consumption of wine by China and Hong Kong increased by over 100% between 2005 and 2009, from 46.9m to 95.9m cases.

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